For many people across the country, driving in the winter is something that they dread. Between getting stuck in the snow and slipping on icy roads, it can be dangerous and many accidents occur during this season. But to combat this common problem, Nissan launched its Winter Warrior concept to improve traction and have more fun when driving in the winter.
Aggressive Style and Features
When you take a look at the vehicles within the Winter Warrior concept, you’ll immediately notice that the wheels are replaced with triangular snow tracks that allow them to travel over any type of terrain. These custom tracks came from American Track Truck, Inc. and measure 48 inches in length, 30 inches in height, and 15 inches in width. Nissan designers modified the wheels and suspension on the vehicles to accommodate these snow tracks.
Winter Warrior Vehicles
Nissan SUVs are known for their rugged capabilities in winter road conditions as well as throughout the rest of the year. But Nissan manufacturers took it a step further by creating one-off versions of these popular vehicles. Those involved in the Winter Warrior program include one custom-built version each of the Pathfinder, Rogue, and Murano.
The exterior showcases an eye-catching shade of matte red along with a matching matte black frame, complemented with the Nissan “Winter Warrior” signage. In addition the modified exterior styling, each vehicle comes equipped with roof rail crossbars, all-season floor mats, cargo area protectors, and rear bumper protectors. Because many winter enthusiasts enjoy camping during the chilly times of year, the vehicles also contain 9×9-foot hatch tents.
Purpose of the Winter Warriors
When Nissan launched its Winter Warriors concept at the 2016 Chicago Auto Show, many people wondered about the purpose of the program. These vehicles looked like fun to drive, but Nissan reps insist that each of the three vehicles is a serious and extreme weather machine. The SUVs are still fun to drive, especially for those who get the opportunity to test them over snowy roads. They also have impressive ground clearance and solid underpinnings that make them much easier to handle in the snow and ice.
But the real reason that Nissan North America launched the program was to increase awareness about the traditional versions of the three SUVs, the Rogue, Pathfinder, and Murano. While the SUVs have proven to be very popular with buyers throughout the U.S., the Winter Warriors help to showcase the capabilities of these three SUVs, even when outfitted with traditional tires and components instead of snow tracks.
The program started just shortly after several major winter storms hit the East Coast and Midwest. During this time, more and more buyers were looking for rugged vehicles that could handle winter driving, improving the safety for themselves and their families.
With an SUV from Nissan, a driver can feel confident when driving in just about any type of weather or road condition. The result of the Winter Warriors program has proved successful as each model continues to have exceptional sales results.